AC Milan took an innovative approach to reveal their new 2025-26 fourth kit during Sunday’s Serie A match against Parma, unveiling the kit to the surprise of 73,000 fans at San Siro.
Instead of a traditional photoshoot or flashy promotional video, the Rossoneri showcased the bright red uniform as Christian Pulisic and his teammates emerged from the tunnel, sporting the new design created in collaboration with Italian streetwear brand Slam Jam.
Drawing inspiration from the iconic kits of the late 1990s and early 2000s, the new uniform features a shiny metallic fabric that sparkled under the stadium lights.
It is hoped that the modern iteration, produced by Puma, will avoid the clingy static that plagued the replica shirts of the past.
The kit also features understated black block trims and a simple fold-over collar, with the Slam Jam tagline, “Chaos is Order,” printed at the nape of the neck.
The surprise launch was attended by Milan legend Zlatan Ibrahimovic, who brought along special guest Megan Thee Stallion.
Ibrahimovic, now serving as a senior advisor at the club, presented the rapper with her own jersey before they took their seats in the VIP section near the pitch.
Pulisic made his first start for Milan in over a month as he has been gradually returned from injury.
Unfortunately for the United States men’s national team star and his teammates, they faced a 1-0 defeat, leaving them 10 points behind local rivals and league leaders Inter Milan with 12 matches left in the season.