Manchester United has announced that ticket prices at Old Trafford will rise by 5% for the upcoming season, a move they claim will aid their ambition to “regain a top position in domestic and European football.”
Currently, the Red Devils are in third place in the Premier League under interim coach Michael Carrick and are on track to qualify for the Champions League after a season absent from European competitions.
In preparation for their 150th anniversary in 2028, United aims to secure their first league title since 2013. Increased ticket revenues from the 2026/27 season will be directed towards bolstering the team’s investment and enhancing facilities.
The club also has plans to relocate several hundred fans in order to make room for more hospitality seating.
“Our clear objective is to return Manchester United to the pinnacle of both domestic and European football,” the club stated.
“We are committed to investing in our team and enhancing our facilities to ensure that fans enjoy the best experience possible. Additionally, we must ensure the club remains financially sustainable in light of rising costs and inflation.”
“It is within this framework that we have decided to implement a ticket price increase of approximately five percent across all areas of Old Trafford.”
In November, the Football Supporters’ Association urged clubs to freeze ticket prices for the next two seasons. According to United, this increase amounts to just over £2 per match for adult season ticket holders and £1 per match for those under 16.
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The Manchester United Supporters’ Trust (MUST) has expressed disappointment over the price increase and the relocation of 600 fans for additional hospitality seating in the Sir Bobby Charlton Stand.
“We are frustrated that the club has disregarded our plea, as part of the FSA’s broader campaign, for a freeze on ticket prices,” MUST remarked in a statement.
“Supporters are increasingly burdened with higher expenses to watch their team, and as the FSA campaign highlighted: enough is enough.
“Furthermore, we have learned that an additional 600 loyal fans are being moved to accommodate more hospitality options.
“Those individuals are understandably upset and deserve to be treated better by the club than those who experienced the same ordeal last year.
“That said, we appreciate that the club has heeded some of our concerns, such as eliminating further restrictions on season ticket holders transferring their tickets and not increasing the minimum usage requirements.
“Clubs make the best decisions when they listen to their fans — they should do this more often!”
United has confirmed they will reinstate the publication of ticket allocation and ballot information, as well as arrangements for ticket collection for European away games when they return to continental competition.