FIFA President Gianni Infantino has once again defended the high ticket prices for this summer’s World Cup, addressing concerns regarding resale prices for final match tickets exceeding $2 million.
During his appearance at the Milken Institute Global Conference in Beverly Hills on Tuesday, Infantino tackled the backlash against the ticket pricing set by FIFA for the tournament and the implementation of dynamic pricing models.
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Fans have accused FIFA of a “monumental betrayal” regarding ticket prices; however, Infantino has emphasized that the revenue from the World Cup is vital for developing soccer worldwide.
Many fans are frustrated by the introduction of higher-priced ticket categories as the tournament date approaches, with a significant number of tickets still available at these elevated costs.
“We must consider the market,” Infantino stated. “We’re in an entertainment industry that is fully developed. Therefore, we must align with market rates.”
He further explained, “In the U.S., reselling tickets is permitted, so if we set ticket prices too low, they will inevitably be resold at much higher prices. Interestingly, although many believe our prices are high, they often end up on the resale market at prices exceeding ours by more than double.”
Tickets can be purchased through resale platforms, including FIFA’s own marketplace, where four seats for the World Cup final were recently listed at nearly $2.3 million each.
While FIFA does not set the prices on its resale platform, it does charge a 15% fee on purchases for buyers and sellers alike.
“If individuals are listing tickets for the final at $2 million, it doesn’t mean that’s their actual cost, and it doesn’t guarantee a sale,” Infantino remarked. “And if someone does buy a ticket for $2 million, I personally guarantee to bring them a hot dog and a Coke to ensure they have a great experience.”
With just over a month until the tournament kicks off on June 11, tickets for many FIFA World Cup group matches remain available, with prices ranging from $380 to $4,105.
FIFA’s official website continues to offer tickets through its “last-minute sales” section, following various availability phases that started in September.
“About 25% of group stage tickets can be purchased for under $300,” Infantino said. “You can’t even attend a college game in the U.S. for that price, let alone a high-level professional match. This is the World Cup.”
While ticket prices for events like the Super Bowl and College Football national championship can compete with some World Cup matches, it’s worth noting that tickets for other college and professional U.S. sporting events, including the ongoing NBA playoffs, are frequently available for less than $300.
PA and The Associated Press contributed to this report.