If you’ve ever fantasized about seeing Lionel Messi perform in your own backyard, then the latest collaboration between the iconic Argentina star and Lowe’s hardware stores might be the closest alternative.
As the 2026 World Cup approaches, Lowe’s has unveiled a remarkable 10-foot tall inflatable effigy of Messi that fans can proudly showcase in their yard for the tournament’s duration.
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The inflatable is approximately double the size of the real Messi, depicting him in a Lowe’s uniform while holding a football. While the likeness isn’t perfectly accurate—the face seems to resemble actor Bradley Cooper more than the Inter Miami star—there’s admirable attention to detail with the inclusion of his sleeve tattoos.
This giant Messi can be easily inflated within seconds and lights up from inside with a bright LED bulb, making it suitable for nighttime displays—it’s sure to make your home the centerpiece of discussion in the neighborhood.
Priced at $99, this impressive 10-foot inflatable is now available for Lowe’s reward program members, with a limited quantity set to appear at select stores across the 11 U.S. cities hosting the World Cup later this week.