Designing new football boots can start up to two years before launch, and during that time brands often lean on trend forecasters like WGSN to predict which colors, themes, and styles will be popular when the boots arrive in stores.
There are also specific reasons pink has surged in football.
Modern players are far more comfortable wearing bold, eye-catching boots than previous generations.
Crucially, pink delivers strong contrast against the green pitch.
It grabs attention on TV, in the stadium, and on mobile screens.
Pink boots remain easy to spot in slow-motion replays and under floodlights.
In short, they’re highly visible.
The irony is that with so many companies choosing pink, it may now be harder for any single design to truly stand out.
This piece comes from BBC Sport’s Ask Me Anything team.