It’s no surprise what target Martin has been handed as Leicester prepare for only their second season in England’s third tier in 142 years.
Promotion is the clear priority, and he also wants a style of play that everyone understands, believes in, connects with, and that makes the fans proud.
Building a squad to achieve that is still very much a work in progress.
This summer has focused on moving on some of the highest earners and most high-profile players from the team that suffered back-to-back relegations.
Jannik Vestergaard left by mutual consent, Harry Winks was sold to Cagliari, and Abdul Fatawu’s move to Ipswich Town raised about £20m.
Leicester’s efforts to meet spending rules—after last season’s points deduction for historical breaches—have also meant selling promising youngsters, including 17-year-old Jeremy Monga to Manchester City.
An end-of-season clear-out saw 10 out-of-contract players depart, and with Patson Daka and Jordan Ayew among those leaving, the club was left without a senior striker.
Since relegation, only two new signings have arrived, one being former Ipswich forward Conor Chaplin, who topped the scoring charts when the Tractor Boys were promoted from League One four years ago.
Martin says adding more goals is a priority, with a blend of forwards who bring different qualities. Ideally, he wants two or three strikers—not duplicates—and the same variety among the wingers.
Above all, he insists any new arrival must be the right fit: eager to come, eager to play, and determined to help make the club successful.