Sunderland Women have named James Gray as their chief executive officer, following the recent takeover by Bay Collective.
Gray, currently the Football Association’s commercial director, will start in September.
His remit will include leading Sunderland’s strategic direction and commercial growth, driving financial sustainability, and overseeing football operations.
The appointment reunites Gray with former FA colleagues Kay Cossington and Anja van Ginhoven.
Cossington is CEO of Bay Collective, which also holds a majority stake in Bay FC in the United States, while Van Ginhoven serves as the group’s director of global operations.
“I’m honoured and thrilled to be joining Sunderland at such a pivotal time in the club’s journey,” said Gray.
“Women’s football has unprecedented momentum, and Sunderland’s rich history, passionate fanbase, and vast potential make this an exciting opportunity.
“On-field success and off-field sustainability must go hand in hand. Together we’ll build an ambitious, high-performing organisation capable of competing at the top while staying true to the values that define this club.
“I’m deeply grateful to the FA for a rewarding chapter in my career. My immediate focus is a smooth transition that leaves the organisation in a strong position before I embark on this next chapter with Sunderland.”