In the wake of the controversy surrounding the Brazilian National Team’s new uniform, CBF president Samir Xaud spoke exclusively to ESPN in Boston, where Carlo Ancelotti’s team is gearing up for a friendly match against France.
Xaud firmly stated that the term “Brasa,” introduced by Nike for the socks of the primary kit, will be eliminated.
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He expressed that he was “caught off guard” by the detail included in the official unveiling, emphasizing that the initial proposal from the sportswear brand did not feature that terminology.
Xaud emphasized the distinction between Nike’s bold marketing approach and the core values of the CBF, reaffirming his commitment to Brazil’s culture and traditions.
“Our kit represents our identity; it embodies green and yellow. There’s no room for ‘Brasa.’ Our name is ‘Brazil,’ and that’s what will be displayed on the socks. I am doing this out of respect for the Brazilian flag,” said Xaud.
Conversely, Xaud had no objections to incorporating the Jordan Brand logo on the secondary (blue) kit.
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The president noted that this partnership was established by a previous administration but sees it as a beneficial strategy for promoting the National Team on an international scale.
“I view it not as Michael Jordan himself, but rather as a brand that brings credibility and attracts significant partners. It’s a strategic marketing decision,” he clarified.
Kit Debut Schedule
Blue Kit
To debut this Thursday (26) in the friendly against France at 5 p.m. at Gillette Stadium.
Yellow Kit
Will officially debut on March 31 against Croatia in Orlando.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.