In an effort to reinstate a “winning culture” at the club, AC Milan has appointed Massimo Calvelli as CEO. This announcement follows reports from ESPN indicating the club turned down an approach from New York City FC for United States forward Christian Pulisic.
The 51-year-old Calvelli takes over from Giorgio Furlani, who was dismissed last month by U.S. ownership group RedBird Capital Partners after what they labeled as “an unequivocal failure” of a season.
“Our directive is clear — we aim to win rather than play not to lose — in all aspects of AC Milan, particularly on the field,” stated Gerry Cardinale, managing partner at RedBird, in a press release.
“The organization at AC Milan will substantially benefit from his full-time commitment and his urgency to restore a winning culture and results to the club.”
Pulisic’s current contract extends until June 2027, with an option for the club to extend for another year, and Milan is reportedly interested in securing a new deal for the U.S. star.
However, Pulisic may want to see more stability within the club before agreeing to a contract extension.
This may not happen until next summer, by which time the remaining duration on Pulisic’s contract could diminish his transfer value.
In addition to his new role as CEO, Calvelli will continue his position as CEO International at RedBird Development Group and Operating Partner at RedBird Capital Partners. He previously served as the CEO of ATP from 2020 to 2025 and is a former professional tennis player.
“Since joining RedBird last year, Massimo has proven to be a leader who fosters organizational design, collaboration, and professionalism,” Cardinale commented.
“Our strategy at RedBird often necessitates our senior leaders to engage directly in our crucial investments to ensure top-tier execution, especially in times demanding change and innovation.”
Last season, Milan spent much of the time in the top two positions, vying for the Serie A title. However, a series of only two victories in their last eight matches dropped them to fifth place on the final day of the season, resulting in missing out on Champions League qualification.
This led to multiple dismissals, including coach Massimiliano Allegri, who was succeeded by Rúben Amorim earlier this month.
“I regard the opportunity to lead AC Milan during this pivotal time in its football journey and in the broader landscape of Italian football as a serious responsibility that requires immediate action,” Calvelli remarked.
“The directive from Gerry is to cultivate a winning culture and achieve results both on and off the field for AC Milan… I have spent the past year working collaboratively with the club’s senior leadership and have a clear understanding of what needs to be addressed and innovated.”
Information from The Associated Press and ESPN’s Jeff Carlisle contributed to this report.