The women’s team at Sunderland has appointed James Gray as the new CEO following Bay Collective’s recent takeover of the club.
Gray, who serves as the commercial director at the Football Association, will officially start his position at Sunderland in September.
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In his new role, he will oversee Sunderland’s strategic initiatives and commercial growth, ensuring financial stability and managing football operations.
Gray will be rejoining former FA colleagues Kay Cossington and Anja van Ginhoven.
Cossington is the CEO of Bay Collective, which has a majority stake in Bay FC in the U.S., while Van Ginhoven is the director of global operations for the group.
“I am incredibly proud and excited to be joining Sunderland at such a pivotal moment for the club,” said Gray. “Women’s football is experiencing unprecedented growth, and Sunderland boasts a remarkable history, dedicated supporters, and immense potential.”
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“Achieving success on the field and financial sustainability off it are essential. Together, we will develop a dynamic, high-achieving organization capable of competing at the highest levels while remaining faithful to the values that define this club.”
“I extend my heartfelt thanks to the FA for a fulfilling chapter in my career, and my immediate focus will be on ensuring a smooth transition, leaving the organization in the best possible shape as I embark on this exciting new journey with Sunderland.”
With over 25 years of experience in sports, Gray has played a key role in commercial operations within women’s football at the FA, including the Women’s FA Cup.
His prior positions include roles at Barclays, Amazon, Disney, and Manchester United.
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Recently, former West Ham manager Rehanne Skinner was appointed as Sunderland women’s new technical director.
At 46 years old, Skinner brings extensive experience from the women’s game, having served as an assistant manager for both the England and Wales national teams.
Last month, Bay Collective completed its takeover of Sunderland’s women’s team, acquiring a controlling stake.
Sunderland has a legacy as a top-tier club, with notable former players like Beth Mead, Steph Houghton, and Lucy Bronze, and finished eighth in WSL 2 last season.
[BBC]
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