Reports from England, as reported by Transfer Feed, reveal that Aston Villa is keen on Bologna winger Jonathan Rowe, making him a top priority for the summer transfer window. The 23-year-old has emerged as a key target, and according to sources in Italy, Villa have already initiated contact with Rowe’s representatives, although no formal offers have been submitted to the Serie A club yet.
Aston Villa Targets Bologna Winger Jonathan Rowe as Interest Intensifies
Bologna is reportedly holding out for a significant transfer fee, with expectations set between €40 million and €45 million before they entertain the idea of selling him. After finishing outside the European qualification spots this season, the Rossoblu are eager to maximize their earnings, especially since Rowe’s contract runs until June 2029, giving them substantial leverage during negotiations. However, Aston Villa’s appeal of Champions League football could be a critical factor in convincing the player to make the move.
Rowe had an impressive 2025/26 season in Italy, showcasing strong statistics with eight goals and five assists across 40 appearances in all competitions. Notably, he scored four goals during a standout performance in the UEFA Europa League, including a remarkable curling shot against Villa in the quarter-finals, which caught the eye of Unai Emery.
His domestic performance was equally impressive, achieving an average of 2.71 successful dribbles per 90 minutes in Serie A, placing him among the top five percent of wide players in the league. Bologna acquired him from Marseille for €17 million last August, marking him as a wise investment. His stunning overhead kick against Napoli earlier in the year highlighted his magical ability and boosted his market value. Rowe’s speed and attacking prowess make him a challenging opponent for defenders, and he has already demonstrated his capacity to perform under pressure in European competition.
T4O Opinion: Is He the Right Fit for Emery?
During a match against Bologna FC, Rowe celebrated scoring his team’s second goal in the Serie A match against US Cremonese on April 5, 2026, at Stadio Giovanni Zini. (Photo by Francesco Scaccianoce/Getty Images)
However, there’s an important consideration to take into account. While Rowe clearly possesses significant talent, Villa’s decision-makers must weigh the implications of investing heavily in a player who might bring off-field challenges. His previous altercation with Adrien Rabiot at Marseille resulted in a swift departure to Bologna at a reduced cost. Hence, while Bologna benefited from a good deal, Villa will face a premium price for a winger with a reportedly strained relationship with former manager Vincenzo Italiano.
The tactical need for Rowe is clear. With Leon Bailey likely to depart, Emery urgently needs wide players capable of performing at the highest level in Europe. Rowe provides the necessary width and a distinctive attacking threat compared to Ollie Watkins in center-forward roles. The quality is undeniable.
Nonetheless, parting with over €40 million for a winger who has yet to start more than 13 league matches in a Serie A season is a significant risk. Additionally, his disciplinary record raises concerns. However, Emery is adept at managing talented players with difficult personalities. If anyone can harness Rowe’s abilities without causing disruptions, it is the Spanish manager, which is a considerable aspect to consider.
For Villa, swift action is essential if they wish to secure Rowe’s signature. Chelsea is closely monitoring the situation after recently acquiring Morgan Rogers, while Galatasaray has engaged with his agent since June. Transfer dynamics progress rapidly, and if Emery identifies Rowe as a transformative player for the squad, the club’s board must act swiftly, ensuring thorough scrutiny of both his on-field talent and off-field history.